The Alpine Valleys Vignerons Association was originally formed and incorporated in September 1992. Following the formation of the group, the Alpine Valleys Wine Region was established and launched in October 2000 as a recognised Geographical Indication (GI) wine region of Australia.
As a young region, the association recognises the importance of working with industry peers, co-operative marketing and building the knowledge and expertise of its growers and winemakers. It also identifies the need to set organisational goals and objectives to ensure that members can measure the value of their membership and contribute to the future development of the Alpine Valleys Wine Region for the benefit of the all those involved in the industry.
Already becoming a significant contributor to the local economy, the opportunities for the further expansion and development of the industry are numerous, particularly in the area of wine tourism with in excess of 2.7 million visitors coming to the region each year. The Alpine Valleys Vignerons believe that by building on existing strengths, optimising all marketing and promotion opportunities and implementing programs for continuous improvement for both winemakers and grape growers it can ensure the region achieves its primary objectives in a strategic and timely manner.
The Alpine Valleys is to be one of the most recognised wine regions in Australia and the most desired wine tourism destination in Australia .
The Alpine Valleys Vignerons represents and expresses the views of its members. The association develops policy, sets objectives, facilitates and actively participates in the promotion of the regions wine and grape products, and in the education of its members and the wider community.